W10 WORKSHOP
Organised by the World Health Organization Regional Office for Europe
The world's Heads of State, gathered at the United nations in 2011, adopted the ‘Political Declaration of the High-level Meeting of the General Assembly on the Prevention and Control of NCDs’. In doing so, they set an agenda for action by the private sector that is as yet unfulfilled. The designers of the Declaration recognised that there is no solution to the epidemic of NCDs without some interaction with the private sector. This recognition is not without precedent and it has been a recurring theme in the debate on the implementation of the NCD Global Action Plan.
The recognition is universal that the private sector has a role in both the causation of NCDs as well as in the solution; the Political Declaration has achieved a consensus in defining some elements of the solution. Yet remarkably little progress has been made.
This session will not seek to further analyse the barriers to action. Rather, it will ask: “What are the first steps that we can take to activate the private sector in collaboration for NCD prevention and control that is evidence-based, credible, and scalable?”
Welcome and introduction
Gauden Galea, Director of the Division of NCDs and Life-Course, WHO Regional Office for Europe
Corporate Social Responsibility
Trevor Gunn, Senior Director, International Relations, Medtronic, USA
Self-regulatory approach for the control of marketing of foods to children
Mette Peetz-Schou, Head of Secretariat, Danish Code of responsible food marketing communication to children, Denmark
Commercial determinants of health
Ilona Kickbusch, Director, Global Health Programme, Graduate Institute of International and Development Studies, Switzerland
Closing remarks
Gauden Galea, Director of the Division of NCDs and Life-Course, WHO Regional Office for Europe