FORUM 1
Organised by DG Health & Consumers and DG CONNECT, European Commission
This parallel session will look at the challenge of communicating health both to citizens and policy makers. At a time of financial austerity, it is vital that money spent on communication is used for the best results. With this session, we intend to foster a lively discussion on diverse topics to do with communicating health. The debate will consider the following questions:
Introduction
P Testori Coggi, Director General, DG SANCO, European Commission
Are EU citizens health literate and aware of healthy lifestyles? How can we ensure that they are? What campaigns are successful and why? Which partnerships and communication channels offer the best value for money? How does the current economic climate come into play – how can we ensure savings and efficiency?
Speakers
A Parvanova, Member of the European Parliament, Bulgaria
O Oullier, Adviser, The French Centre d’Analyse Strategique, France
M Dyakova, Representative of Young Forum Gastein Initiative
J Monés Carilla, Member of the Board, FC Barcelona, Spain
C Needle, Director, EuroHealthNet
Moderated by
D Meth-Cohn, Editorial Director CEMEA, The Economist Group