Communicating Health

Wednesday, 03.10.2012 | 15:00 - 18:00 | Plenary Hall

Organised by DG Health & Consumers and DG CONNECT, European Commission

This parallel session will look at the challenge of communicating health both to citizens and policy makers. At a time of financial austerity, it is vital that money spent on communication is used for the best results. With this session, we intend to foster a lively discussion on diverse topics to do with communicating health. The debate will consider the following questions:

  • What do we know about the behaviour of individuals and how does this relate to public health issues? 
  • How can we ensure a proper flow of knowledge on health?
  • What campaigns have been successful and why?
  • Which communication channels, for example ‘old’ and ‘new’ media, are the most effective, and for which segment of the population? 
  • Where do young policy makers, health professionals and patients prefer to receive information in modern times? 
  • How do we reach politicians and create mobility for the health agenda? 
  • How can we use health data to guide them in making the right decisions? 
  • How can we best use ICT as a tool for communicating health?
  • How can we empower patients through communication and make them a driving force to improve healthcare?
  • How should personal health data be managed? 
  • Who should own this data? 
Go to Session 2


P Testori Coggi, Director General, DG SANCO, European Commission

Round table discussion

Are EU citizens health literate and aware of healthy lifestyles? How can we ensure that they are? What campaigns are successful and why? Which partnerships and communication channels offer the best value for money? How does the current economic climate come into play – how can we ensure savings and efficiency?


A Parvanova, Member of the European Parliament, Bulgaria

O Oullier, Adviser, The French Centre d’Analyse Strategique, France

M Dyakova, Representative of Young Forum Gastein Initiative

J Monés Carilla, Member of the Board, FC Barcelona, Spain

C Needle, Director, EuroHealthNet

Moderated by

D Meth-Cohn, Editorial Director CEMEA, The Economist Group

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