Vaccination and the Role of Social Media

Thursday, 04.10.2012 | 12:30 - 14:00 | Hotel Norica

Sponsored and organised by the European Centre for Disease Prevention and Control

Can social media really improve vaccination uptake?

Social media has great potential to change public perception of vaccination and its role needs to be further explored, with the aim of improving vaccination uptake in the population.How can social media raise parents’ awareness of how best to protect their children? How can institutions like ECDC and the European Commission provide and communicate their expertise for the benefit of European citizens when it comes to the facts surrounding vaccination?

The objectives of the workshop are to:

  • explore the untapped potential of social media in raising awareness of the importance of childhood vaccination; 
  • discuss a common approach of how to advocate childhood vaccination through the engagement of health care professionals via social media; 
  • explore what the main obstacles are, and possible solutions, to improve support to the measles and rubella elimination effort using social media channels; 
  • To debate the web discussions on vaccination uptake.


JF Ryan, Acting Director, Public Health Directorate, DG SANCO, European Commission

M Huibers, Communications Director previously in charge of Dutch HPV communications campaign at RIVM

R Butler, Behaviour Change and Advocacy Adviser, WHO Regional Office for Europe

J McConnell, Editor, the Lancet Infectious Diseases

C Mosler, Cision Top Ten Mum Blogger

Chaired by

M Sprenger, Director, European Centre for Disease Prevention and Control

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