The power of data 1

Wednesday, 30.09.2015 | 14:30 - 17:30

Organised by Health Promotion Administration, Ministry of Health and Welfare, Taiwan R.O.C. in cooperation with London School of Hygiene and Tropical Medicine, UK

The cutting edge of technological advances being used to understand health and health behaviours

The revolution in information technology has generated many new sources of data that can be used to understand the determinants of health in populations. Most of us are continually generating data in real time from the vast computing power, movement sensors, and GPS technology in the smartphones in our pockets.

The data we generate from our credit and loyalty cards track our purchases and provide detailed profiles of our lifestyles. Our browsing history online is tracked, allowing others to see what we are thinking. These data sources have been used extensively by intelligence and law enforcement agencies, but also by ourselves in the form of information like real-time traffic reports.

The challenges and constraints in using them are less well understood than they might be by health researchers and policy-makers, but with sufficient safeguards they offer huge opportunities for analysis for health.

This parallel forum will take the audience to the cutting edge of technological advances being used to understand health and health behaviours.

Overview of new data sources and uses: Strengths, weaknesses, and challenges

Martin McKee, Professor, London School of Hygiene and Tropical Medicine, UK

Ethical issues in using data on social media use

Rebecca McKee, Doctoral candidate, School of Social Sciences, University of Manchester, UK

What are people talking about: Social media as a source of data for public health

Rachel Loopstra, Research Fellow, Department of Sociology, Comparative Welfare Systems, University of Oxford, UK

Who is looking for what? The use of Google Trends in public health surveillance and research

Aaron Reeves, Senior Research Fellow, Department of Sociology, University of Oxford, UK

Case study from Taiwan

Shu-Ti Chiou, Health Promotion Administration, Ministry of Health and Welfare, Taiwan R.O.C.

Chair

Shu-Ti Chiou, Health Promotion Administration, Ministry of Health and Welfare, Taiwan R.O.C.

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