LUNCH WORKSHOP 2
Sponsored and organised by the European Centre for Disease Prevention and Control
Can social media really improve vaccination uptake?
Social media has great potential to change public perception of vaccination and its role needs to be further explored, with the aim of improving vaccination uptake in the population.How can social media raise parents’ awareness of how best to protect their children? How can institutions like ECDC and the European Commission provide and communicate their expertise for the benefit of European citizens when it comes to the facts surrounding vaccination?
The objectives of the workshop are to:
JF Ryan, Acting Director, Public Health Directorate, DG SANCO, European Commission
M Huibers, Communications Director previously in charge of Dutch HPV communications campaign at RIVM
R Butler, Behaviour Change and Advocacy Adviser, WHO Regional Office for Europe
J McConnell, Editor, the Lancet Infectious Diseases
C Mosler, Cision Top Ten Mum Blogger
M Sprenger, Director, European Centre for Disease Prevention and Control